Triangle Tire unveils brand strategy

Triangle Group and Triangle Tire Co., Ltd. jointly held on Jun. 28 the Global Brand Summit in Weihai, Shandong province.

The theme of the summit is Promote Global Brand Strategy, Create New Journey in Future, Care for Human Home on Earth.

Fully affirmed by capital market

Triangle Tire and the Shandong branch of the Export-Import Bank of China singed the Strategic Cooperation Agreement, under which the bank will offer credit support, information consultation and trade and finance service for Triangle Tire’s foreign economic cooperation and globalized brand strategy.

Triangle Tire listed in Shanghai Securities Exchange on Sep. 9, 2016. Lately, the stock was involved in MSCI China A Index, and was officially involved in SSE 180 and SHSZ300 indices, showing the capital market’s full affirmation of the inner brand value of Triangle Tire.

Build globalized brand

Participants of the summit discussed the importance of brand building for leapfrog development of enterprises from a variety of aspects.

Ding Yuhua, board chairman of Triangle Tire, made a keynote speech, saying building globalized brand is the foundation for Triangle Tire to development better, faster, healthier.

Centering on building globalized brand, Triangle Tire made great efforts in constructing innovative system, new manufacturing pattern, and global marketing system, to increase its global status and brand visibility.

Establish Triangle relationship worldwide

Over the past few years, Triangle Tire accelerates the establishment of overseas marketing and service teams, and has set up regional offices in the U.S., Europe, Mid- and South America, Russia, India, Australia, New Zealand, and Southeast Asia.

Ding said Triangle Tire aims to create door-to-door, household-to-household, face-to-face service patterns, form a stable triangle of quality, market and service, to exploit global market and offer better service.

After years’ development, China’s tire industry has formed a complete industrial system, and China has become the world’s largest tire producer and consumer.

However, China’s tire industry still confronts problems such as excess capacity, weak innovation, and low brand visibility.