Foreign general manager of Triangle Group elaborates globalization

Since its IPO last Sep., Triangle Group Co., Ltd. has accelerated its pace in globalization with the support from the capital market.

Tony Nobilo, executive general manager of the company in charge of global marketing network construction, lately accepted our interview.

Accelerates construction of global teams

Nobilo said after its IPO, Triangle Group has accelerated the construction of global teams by recruiting local professionals in different regions to set up localized teams.

At the same time, the company implemented the branding strategy, which increased the visibility of the Triangle brand, and help expanded its market share in global markets.

Triangle Group has become a major player in the European and North American tire markets.

Therefore, Triangle Group enhanced recruitment of excellent personnel in the European and North American markets and attracted many senior people.

Triangle Group has so far established sales teams covering the U.S., Europe, Russia, Australia and New Zealand, South America, Middle East and Africa, as well as India, the number of its foreign localized sales management team has increased to 30 and is still rising.

Establishing high-end brand image

Nobilo said the difference between Triangle Group and other peers is its targets of overseas market establishment. It aims to establish a high-end brand image and position across the world, build itself into a model of the industry, and escape from disordered low-end competition.

Triangle Group never dumps in the market, never takes price as a major means of competition. It aims at long-term development, establishes positive brand image, and strives for sustainable development and profitability.

By working with international peers and providing goods for the first-class customers, Triangle Group has made rapid progresses in technology, management, quality and sales volume.

Notably that almost all the products exported by Triangle Group are of its own brand.

Sharp increase in overseas sales

New factory of Triangle Group is equipped with international high-tech appliances to ensure high quality. Customers’ acceptance also facilitates its brand gaining value and some of its products have approached the second-tier in some regional market.

Over the past few years, Triangle Group’s overseas sales increased sharply. Its exports to European market in 2016 rose 15.4% year on year, and the sales of radial engineering tires in North American market surged 47.5%, much faster than the growth rate in domestic market.

In British market, the producer’s commercial vehicle tire product took up over 5% market share; that in Chile and Peru are over 20%; and that in Algeria is over 30%.

In the next, the company will push forward the globalization strategies, accelerate the pace of going global, enhance its overall manufacturing capacity, and realize higher level global operation.