Triangle Group enters high-speed rail market

Triangle Group held on May 23 a ceremony for the departure of a high-speed rail carried with the tire producer’s brand advertisements.

Starting from early this year, Triangle Group had advertised its brand in a number of China’s key high-speed railway lines, featuring “safe, comfortable, fuel saving”. This time, it names a high-speed rail train to further promote the brand of Triangle.

The brand advertisements of Triangle Group covered all the conspicuous places, including the head and outside of the train, and all the tables, walls and doors inside.

Triangle Group has created an advertising network to show its brand image and products on high-speed rail trains from Beijing to Shanghai, from Shanghai via Wuhan to Chengdu, from Harbin to Dalian, from Beijing via Guangzhou to Shenzhen, and from Shanghai to Kunming.

With a history of over 40 years, Triangle Group is one of China’s flagship tire producers.

It got listed in Shanghai Stock Exchange last Sept. and realized the capital integration of industry and finance.

A senior manager with Triangle Group said the company is in a critical period for upgrade and development, and it has to make efforts to increase the brand visibility.

The company promises to insist in the core concept of “high standard, high quality” and will provide better products and services to the consumers.

As domestic tire industry reshuffles and confronts increasing trade barriers, Triangle Group will continue improving market structure and product structure on the basis of technical innovation and brand building to achieve long-term development.