SUV, EV give China’s domestic automakers new hope to overtake joint-ventures

Foreign automobile brands in China targeted the high-end market offering large- and medium- sized SUV of over 200,000 RMB, leaving the compact and small-sized SUV market relatively easier for China’s domestic automakers to compete in, compared with the car market of all sizes, where joint-ventures enjoyed overwhelming superiority to domestic manufactures.

Since Chinese automobile industry, the biggest EV industry worldwide with 331,092 units’ sales in 2015, located at nearly the same starting point with other foreign countries, China’s domestic automakers, such as BYD and the Great Wall, laid much focus on EV models in recent years, striving to combat with foreign brand EV models.

But reality need to be viewed in all respects that joint-ventures were offering medium- and low- end SUV models, like Dongfeng Peugeot 2008 of 99,700 RMB and Ford Ecosport (low configuration) of 94,800 RMB, and the EV industry called for urgent integration and regulation.