Audi hopes to become top 1 of luxury car sales globally by its advantages in China

In Jan. 2015, Michael-Julius Renz became newly-appointed general manager of sales business unit of FAW-Volkswagen Audi, charging sales business of Audi in China.

In 2014, Audi became top 1 on the sales list of China luxury market again by the sales volume of 575,100, increasing by 17.7% on year-on-year basis. In accordance with the plan of Audi, the sales volume would reach 700,000 in 2015.

Michael-Julius Renz said, " In 2014, the sales volume of Audi in the world were 1,741,000, among which 30% came from Chinese market. As second luxury car brand in the world on sales, Audi had shortened the gap to about 70,000 between top 1 brand. Although Audi has been top 1 on sales in European luxury car market for continuous 6 years, we'd better look to further increase in Chinese market. On the one hand, Chinese high-income groups keep increasing rapidly and on the other hand, China luxury car market is still potential due to only 9.4% of share in total auto market and this number is 20% for Germany, 17% for America."

The important factor to support the increase is new product. There are totally 7 brand new models and 10 restyled models of Audi in China. The release of Audi A3 on Jan. 27th, 2015 added another 5 models. There will be more new Audi models in China.

As known, Audi started the overall arrangement of sentinel car market in 2010 and brought in imported Audi A3, making enough preparations for localization of this model. In 2012, Audi brought in Q3 for sentinel luxury car market. The sales volume of Audi in this market was 116,000, occupying 20.2% of total volume.