Tianjin Wanda Tyre cooperates with Beijing Institute of Technology
Tianjin Wanda Tyre Group Co., Ltd. and Beijing Institute of Technology officially established the Innovation and Design Center of College-Enterprise Cooperation.
The tire manufacturer is to launch all-around cooperation with the university in terms of quality improvement, brand and culture establishment, and training.
Tianjin Wanda Tyre holds the establishment of the innovation and design center marks a new stage of its strategic deployment of quality improvement and brand establishment.
Yu Guangzhu, vice general manager of Tianjin Wanda Tyre, said the center will help improve its leadership, design capacity, and market competition.
An official with the tire producer said building brand reputation on the basis of reliable quality will encourage more consumers know and use quality homemade tires.
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