Qingdao Doublestar wins award for innovation and branding
Qingdao Doublestar has won the “Huapu Award” in the 11th China Brand Festival and it is the only tire producer winning the award.
In the meantime, Doublestar is among the 25 typical brands to represent the image of China in 2017, together with Huawei, Haier, and Geely.
Huapu means the face of China. The award is for Chinese enterprises with outstanding innovation and branding.
Li Zhen, vice general manager of Doublestar, said the enterprise has applied the strategy of “simplifying mode, quality and service by intelligence” to establish the tire brand visibility.
With the guidance of the strategy, Doublestar sets up the world’s first industry 4.0 factory for commercial vehicle tires and passenger car tires, which has won a number of awards.
- Tireworld Insight: Domestic tire makers eye overseas expansion
- Tireworld Insight: Price disparity severe between China's rubber exports and imports
- Tireworld Insight: China tire exports dependent on US market performance
- Tireworld Insight: SHFE rubber expected to move in tight range in short-term
- Tireworld Insight: Rubber futures to test near-term resistance at 15,000 yuan/tonne
- Tireworld Insight: China’s tire industry on track of rapid growth
