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Qingdao Doublestar wins award for innovation and branding

Qingdao Doublestar has won the “Huapu Award” in the 11th China Brand Festival and it is the only tire producer winning the award.

In the meantime, Doublestar is among the 25 typical brands to represent the image of China in 2017, together with Huawei, Haier, and Geely.

Huapu means the face of China. The award is for Chinese enterprises with outstanding innovation and branding.

Li Zhen, vice general manager of Doublestar, said the enterprise has applied the strategy of “simplifying mode, quality and service by intelligence” to establish the tire brand visibility.

With the guidance of the strategy, Doublestar sets up the world’s first industry 4.0 factory for commercial vehicle tires and passenger car tires, which has won a number of awards.