Startup tire company targets at Michelin

“Although we are a new company, three to four agents come to ask for cooperation every day.”

Mr. Zhang, a sales manager with Jiangsu Huaan Rubber Technology Co., Ltd., told Tireworld.com.cn.

Established in 2013, the company is located in Muyang National Economic Development Zone in Jiangsu province.

The company’s first-phase project has an overall investment of 2 billion yuan and takes an area of 1,100 mu.

The designed capacity of the project is 4 million sets of all-steel radial tires and 12 million sets of semi-steel radial tires annually.

It is a young company with differentiated positioning about itself.

Mr. Zhang said Huaan Rubber insists in producing quality tires and winning consumers with high value-added products.

The firm targets at the world’s leading tire brands, such as Michelin and Bridgestone.

A senior official of the company explained it has a world-class technology team, and to ensure quality and protect the sales channels, the company refuses to expand capacity blindly.

Guo Hao and Hua An are the two major brands of the company.

It has three principles: insisting in own brands; refusing to become an OEM; and preventing blind capacity expansion.

The management level believes that such principles will reduce horizontal competition and ensure stable profit for the agents.

In addition, Huaan Rubber tries to ensure the continuity of agents and to keep long-term cooperation with them.

In 2017, Huaan Rubber’s major tasks will be focusing on the quality and improving theproduction line; building brand reputation and assisting agents in product promotion; and exploiting the market and enhancing brand visibility.