Pirelli opens online store on Tmall

Pirelli, a world leading tire maker from Italy, has lately opened its online flagship store on Tmall.com, an online retail platform of Alibaba.

The Tmall Pirelli store, the first online store the Italian brand opened in China, sells tires for high-end cars, including the PZero tire that came into the Asian-Pacific market not long ago.

Customers can search for tires of suited patterns and models for specific cars and tire sizes in the online store. If they come to any question, they can ask the online customer service.

Pirelli also sells motorcycle tires in the Tmall store.

This is a pioneering move Pirelli takes on the Chinese market, the Italian brand said.