Changan PSA’s DS brand and Alibaba join forces to release new e-commerce platform
On the floor of the ongoing Shenzhen Auto Show, Changan PSA announced that it will partner with Chinese e-commerce giant Alibaba to set up a new e-commerce platform, the Beijing Times reported today. With the new platform in place, consumers will be able to complete every part of the ordering process online.
Chen Guozhang, president of the Citroën DS brand in China and Asia and DS brand president, announced the official release of its online flagship dealer on Tmall.com. Mr. Chen also announced the beginning of a new online financing program. If everything goes to plans, consumers will be able to use the Alibaba app to apply for automotive financing loans of up to 150,000 RMB ($24,426) on the DS Tmall.com shop. In the future new services, such as giving consumers the opportunity to test drive vehicles in their neighborhoods, will also be available.
Changan PSA also has plans to offer O2O, C2B and reverse-O2O services on a variety of other platforms. Changan has previously cooperated with other providers such as yiche.com and JD.com.
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