China eyes on Central and South America, Africa cars markets

According Nielsen global automotive consumer brands research, consumers in Mexico, America, Chile and Egypt, Africa have comparatively higher purchase intention on Chinese branded cars and over 1/4 of them are considering to purchase Chinese branded cars. Central and South America or Africa may become the most potential market for Chines car brands.

According to data from China Customs, Chinese whole vehicle export volume in year 2017 hit a new record, reaching 1,060,000 units, up 31% YoY. Vehicles exported to the Belt and Road (B&R) countries were 641,000 units, increasing 23.8% YoY, and accounting for 60.2% of the gross vehicle export. Asia was still the main market for the vehicle export while the South America and North America were the main force for the sales growth. From the view of the export structure, the passenger vehicle accounted for over 70% of the exported Chinese branded vehicle.

Besides, Chinese new energy vehicle sale is increasing, with its sales volume reaching over 1/2 of the global sales in recent two years. Dominated by the low-price electric vehicles, Chinese new energy vehicles were exported 105,000 units in year 2017, accounting for 14% of the total export volume.

However, the Chinese new energy vehicle has an unbalanced export destinations and sale distribution. The export to Bangladesh ranked first and took up 77.2% of the total export sales. India came second with 13.4%. In fact, the consumer demands for the vehicle models and their eye-catching performance are variously different due to the difference in the geographical and social environment.