JD.COM recruits talents for B2B tire business

Chinese leading e-commerce platform JD.COM is recuiting talents for building the wholesale business of tires, machine oil and auto parts, market insiders have disclosed.

Earlier, JD.COM announced to launch the B2B tire business.

During March 21-28, JD.COM held a promotion program of “JD Tire Festival,” in which Michelin, Goodyear, Continental and Bridgestone all participated.

On March 23, JD.COM signed a cooperation agreement with German tire giant Continental.

Purportedly, JD.COM will take stocks from the contracted tire makers and will be fully responsible for the sales.

Earlier, major tire brands have closed their flagship stores on Tmall.com, the B2C arm under Alibaba, after the online sales kept slack during the whole openig time.

On JD.COM, the tire brands will not need to decorate the online stores or worry about the Internet marketing.

JD.COM said it aims to supply the tires directly to the terminal retail stores, with JD’s own delivering network. Owners of the retail stores will be able to place orders with the JD application on mobile phones, instead of purchasing from the distributors.

This can be called a “win-win” model, experts said.

Besides, Gome.com.cn and Suning.com are also selling tires and auto parts to end-user customers.

The emerging online tire transactions are set to impact the practical tire stores, which sell tires at higher prices than the online channels and have to pay rents and labor costs.