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CEAT to invest Rs 20 cr for expanding sales, services outlets in Tier-II, III cities

CEAT will invest Rs 20 crore for expanding its exclusive sales and services outlet -- Shoppe -- in Tier-II, III cities as the tyre maker sees "very good" demand from the cities having a population of three lakh and below, according to a senior company executive. 

The company had set up Shoppe as a one-stop facility for all tyre-related requirements to service customers in cities having more than a 5 lakh population. Last month, the company announced that over 200 outlets will now act as a full-fledged customer service centre. 

Currently, the tyre maker has around 325 sales and service facilities pan-India, including Shoppe.


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