Pirelli to raise tire prices in U.S. April 15 by up to 7%

Pirelli Tire North America Inc. plans to raise car and light truck tire prices in the U.S. on April 15 by up to 7%.

This will be Pirelli's second price increase in the U.S. in 14 weeks. The Rome-based tire maker raised prices Jan. 1 by an undisclosed amount. 

Pirelli said the increases will vary by line and size, and are due to the higher price of raw materials and changing market conditions. Members of the Pirelli sales team will contact customers to provide more detailed information about the changes.The company did not comment on prices in the Canadian market. Pirelli joins five other tire companies in announcing price increases for March and April. Other recent announcements are:

• Apollo Tyres Ltd., raised prices on Vredestein-brand products in the U.S. and Canada by up to 5%, effective March 1;
• Bridgestone Americas Inc. — increasing prices up to 8% on April 1 on its portfolio of Bridgestone-brand commercial truck tires and Bandag retreading products in the U.S. and Canada;
• Continental Tire the Americas L.L.C. — increased prices on select Continental- and General-brand passenger and light truck tires in the U.S., effective March 1;
• Goodyear — raising prices April 1 on all Goodyear-, Kelly- and Dunlop-branded passenger tires by up to 8% in North America
• Michelin North America Inc. — raising prices on select Michelin, BFGoodrich and Uniroyal car and light truck tires in the U.S. and Canada by up to 8% on April 1, on top of a 5% increase imposed on Feb. 1.