Sailun Tire listed in Top 500 of Asia Brand
On September 22, Asia Brand Summit 2020 was held in Shanghai. Sailun Tire was awarded "Top 500 Asia Brand", and listed in the 343th position, raising 43 ranks compared to the same period of 2019.
The company said it was the best praise for their brand strategy. In the past years, Sailun Tire has insisted in raising brand competition and influence in the world. They left impression in consumers' heart through a variety of brand activities, like traditional sports events, vehicle competition, digital marketing and so on.
(Sponsors of international football teams)
(sponsors of international vehicle competition)
(join in various exhibition and sign with KOL to enhance brand influence)
After years of development, Sailun Tire realized brand lift and production value promotion. In August, Saillun Tire was also awarded Top 500 of China's Most Valuable Brand in 2020, with 50.9 billion yuan of brand value, raising 10.6 billion yuan compared to the same period of 2019, yearly increasing 26%.
Related Article
- Tireworld Insight: Domestic tire makers eye overseas expansion
- Tireworld Insight: Price disparity severe between China's rubber exports and imports
- Tireworld Insight: China tire exports dependent on US market performance
- Tireworld Insight: SHFE rubber expected to move in tight range in short-term
- Tireworld Insight: Rubber futures to test near-term resistance at 15,000 yuan/tonne
- Tireworld Insight: China’s tire industry on track of rapid growth
