Duraturn Tyres celebrates Chinese New Year in Trafalgar Square

When Chinese New Year was celebrated in Central London it was estimated to be attended by over 700,000 people. This makes it the biggest event of its kind outside China and the main stage for the event was in the iconic Trafalgar Square.

With this in mind, you can see what Duraturn Tyres relished the privilege of becoming the first Chinese manufacturing business to attend the event and showcase its products. Duraturn Tyres used this event to show its passenger car and truck/bus tyre products along with the factory developments for aircraft tyres.

The event was also used to introduce Iain Cameron as the new general manager Duraturn UK & ROI. Cameron who officially took on this responsibility from 1 March 2018 has more than 20 years of experience within the tyre industry, from fleet management to wholesale distribution as well as importing direct from China.

Duraturn Tyres are manufactured in Xi’an, which is the capital of Shaanxi province and famous for the Terracotta Army. Its parent company Yangchang Rubber has invested more than £515 million in developing its production capability with an annual capacity of 16 million passenger car and 4 million truck and bus tyres annually. The company recently introduce new machinery and capacity for the production of aircraft tyres.