Hangzhou Zhongce Rubber Launches Dealers Conference

Hangzhou Zhongce Rubber launched the 2016 dealers' night in Essen, Germany.

Enhancement in production capacity

Shen Jinrong, board chairman of Zhongce Rubber, said at the event that Zhongce Rubber considers "providing secure, cost effective products for global consumers" as the core operating concept and now stands in the front line of global tire industry.

(Shen Jinrong, board chairman of Zhongce Rubber)

The annual outputs of Zhongce Rubber has reached 13 million truck and bus tires, 22 million passenger car tires, 4.8 million bias ply tires, and 70 million bycicle and motorcycle tires.

Zhongce owns nine production companies, the one in Thailand had an overall investment of one billion US dollars and was equipt with the world's most advanced equipment for producing passenger car, truck and bus car tires.

The annual outputs of Zhongce's Thailand subsidiary is expected to reach 5 million passenger car and light truck tires, and 700,000 truck and bus tires.

Clear European Marketing Strategy

Hundreds of dealers and staff of Zhongce in Europe participated the conference. 

Today, West Lake and Goodride brands of Zhongce have gained both visibility and reputation in Europe.

An official with Zhongce said the company's decade-long sales experience in the European market and the promotion of the West Lake all-steel radial tire series make it more steadfast in the brand-oriented marketing strategy.

Shen said Zhongce will further differentiate and distinguish its brands and products, in a bid to prevent internal competition, increase market visibility, differentiate itself with other tire firms.

Zhongce is to work out new strategy for the European market to facilitate the establishment of the Europe subsidiary and help European dealers explore the market.

Laying out international blueprint

Zhongce has established an international sales network with more than 100,000 service outlets and over 200 primary dealers.

(Shen JinRong and dealers)

Zhongce's products have been sold to more than 160 countries and regions across the six continents.

The tire producer aims to boost its annual capacity to 18 million truck and bus tires, 40 million passenger car tires, 5 million bias ply tires, 200,000 engineering vehicle tires, and 140 million bycicle and motorcycle tires by 2018.