Westlake Tyres targets 100 centres in Malaysia

WESTLAKE Marketing Malaysia, the sole importer and distributor of Westlake tyres in Malaysia, recently introduced the brand’s series of tyres, from passenger car, lorry and bus, off-road, and industrial to agricultural tyres – all designed to meet different customers’ demands and requirement to benefit on Malaysia’s road conditions and tropical weather.

Westlake is a brand by China-based tyre manufacturer ZhongCe Rubber Group Co Ltd, which has a research and development facility in China and manufacturing facilities in China, Thailand, USA, Brazil and Europe.The group has so far shipped over 16 million consumer and commercial tyres as well as 35 million bicycle and motorcycle tyres to more than 160 markets and over five billion consumers worldwide.

The company claims that it is “armed with the most advanced facilities and technology to produce ranges of tyres designed for the demand of Southeast Asia market, while creating the opportunity for consumers to experience reliable, good quality, high durability and value-for-money tyres”.

Tan Heong Thong, managing director of Westlake Marketing Malaysia, said as Westlake Tyres ventures into the Malaysian market, its priority is to introduce high-end products at an affordable price for consumers to enjoy wide range of tyres.The range includes PCR (Passenger Car Radial), SUV (Sport Utility Vehicle), 4x4 (4-Wheel Drive), LTR (Light Truck Radial), LTS (Light Truck Bias), TBR (Truck & Bus Radial), OTR (Off The Road), Industrial, Agricultural, and TBS (Truck & Bus Bias) tyres.

The company targets to open 100 Westlake centres in due course, which will see the opening of five to seven Westlake Centres each year progressively. By the end of this year, three Westlake Centres will start its operation across Peninsular Malaysia.