Zhongce Rubber opens new subsidiary in Brazil

ZC Rubber Group Co. Ltd., (ZC Rubber) China’s largest domestically owned tyre manufacturer, has established a Brazilian subsidiary company – ZC Rubber Brazil Importation and Exportation (ZC Brazil). The new company is located in San Paulo, Brazil’s capital city and economic centre. The subsidiary, overseen by Guorong Ge, ZC Rubber vice president, sales reportedly focuses on supporting the local distribution channel, developing new products for the local market and after-sales service for the wider South American market.

ZC Brazil is the second overseas subsidiary of ZC Rubber following the ZC Rubber America for North America market. “The building of ZC Brazil is not only a major step forward for the internationalization, but also to provide more attentive services and products relying on local market demand.” said Guorong Ge.

ZC Rubber describes South America as “one of the most important markets for ZC Rubber” and the company’s plans for ZC Brazil to open regional offices in different cities and hire local employees to serve the local market “without any delay” emphasises this point.

At the same time ZC Brazil will continuously introduce new products to the local market. Such products compete on the market mostly by value and service. Mr. Ge commented: “We are committed to supply premium and green tyres to local customers, the cost per kilometre and fuel efficiency are the key features that ZC Rubber may offer besides price. They are more important for customers to reduce their overall cost”.