Kumho And Greenfleet Continue Alliance To Combat Carbon Emissions

Kumho Tyre has re-affirmed its commitment to the environment by re-signing with carbon offsetting organisation Greenfleet, which will continue the program that sees a native tree planted on behalf of Kumho for every Ecowing tyre sold in Australia.

In just three years, the Kumho Tyre commitment to carbon offsetting has seen 12,500 trees planted in Australian native forests.

The Ecowing range has proven to be environmentally friendly due to its fuel saving properties, low rolling resistance and use of an environmentally friendly compound rather than a petroleum based one.

According to Harry Cho, managing director of Kumho Tyre Australia, the relationship between Kumho and Greenfleet underscores Kumho's ongoing commitment to the environment.

"Kumho aims to be socially responsible and as part of that we aim to limit the impact we have on the environment.

Our involvement with Greenfleet has been highly successful and we want to continue to give something back to the environment and offset the impact tyres have on it," said Harry Cho.

"We are very excited to continue our partnership with Greenfleet, because it gives consumers the power to help the environment at the point of sale simply by choosing Kumho, It's as simple as that - buy Ecowing tyres and Kumho and Greenfleet will take care of the rest."

Greenfleet has planted more than 8.5 million native trees around Australia since 1997 in its aim to offset carbon emissions with bio-diverse, native forests.

According to Greenfleet CEO Wayne Westcott, Kumho's continued involvement with the organisation will benefit the work of Greenfleet in both awareness and offsetting emissions.

"Greenfleet's mission is to protect our climate by restoring native forests.We are confident our partnership with Kumho will increase consumer awareness of climate change and show people how easy choices made by people can make a collective difference. It's not just about offsetting -it's also about what you buy and how you use it every day," Wayne Westcott said.

Greenfleet will plant more native trees thanks to Kumho in the coming year - these trees swill tackle climate change by recapturing carbon pollution from the atmosphere, provide habitat for wildlife, improving soil and water quality and increasing Australia's unique landscape's resilience to the effects of a changing climate.

"This promotion reinforces the old adage that every little bit counts and buying low resistance tyres not only reduces average fuel consumption it can also plant trees. We applaud Kumho for helping to raise awareness that everyday choices can make a difference and that people don't have to compromise on quality.

Of course we also welcome that it is helping revegetate Australia's precious native forests with Greenfleet," Mr Westcott affirmed.

Since its inception in 1960, Kumho Tyres has been a model of steady growth amid dramatic changes of business landscape. Driven by innovation in management and technical development Kumho has become one of the top ten tyre companies in the world.

Over the past half-century Kumho Tyres has built the foundation for a sustainable company, which has thrived through a full range of business environments.

Kumho has succeeded in the development of superior tyres for all vehicles including high performance, passenger, sports utility and recreational vehicles, as well as light trucks, heavy truck and buses, industrial, agricultural, mining and construction vehicles as well as aircraft.

Kumho produces more than 68 million tyres annually with a massive research and development program which comprises more than 600 research personnel and 300 testing machines at proving grounds in South Korea, China, Europe and North America. Kumho leads the world with the latest in tyre technology, safety and performance.

In Australia Kumho markets an extensive range of tyres for cars, 4WDs, light commercials, trucks and buses with a network centred around five state locations with the ability to distribute tyres to retailers across all areas of Australia.