Chery Sales System Overhauls, Cut 6 Sales Regions

With Ai Ruize 7 launching market, Chery sales system has changed undertone. Chery changes its sales company name into “Chery Marketing Company.” And it integrates Sales Dept. 1 and Sales Dept. 2 together. Besides, Chery sets distribution channel of sales network 1 and network 2 according to product, and makes sales strategy around sales regions which can make finally promotion and marketing policy against local market situation based on its products characteristics.

After reorganize its R & D, and product line, Chery overhauls its sales system. As reporter known from Chery, its sales company name was replaced by “Chery Marketing Company”, and Sales Dept. 1 and Dept. 2 were cancelled, national sales regions were cut from 14 to 8, reduced half almost.

After Sales Dept.1 and Dept.2 been cancelled, terminal sales network has been divided into two networks. Sales network 1 sells Storm 2, A1, A3 and Tiggo etc. On the other side, Network 2 focuses on QQ, Cowin, Eastar, and E5. Each sales region owns numbers of sales area and functional departments. Some sales region has enlarged, but some has been merged. For an example, Beijing- Inner Mongolia sales region was cancelled. Inner Mongolia belongs to Northeast China sales region now, and Bei Jing, Tian Jin and Shan Xi merge into North China sales region.

Chery decentralizes power to sales region. According to inner person of Chery, sales region now is allowed to adjust its marketing and promotion policies to fit local market requirement. For an example, small car does not sell very well in Guang Zhou, so local sales region can adverse Ai Ruize, Chery E5 or Tiggo etc. into front desk, and customized marketing from them. But small vehicles such as QQ, A1 and Storm 2 will not be included sales quote assessment. In the past, each car has its sales quota. “Staff of local sales region knows market better, and it benefits policy making and implementing efficiency.”

As reporter known from dealers of Chery, sales region changing does not influence them any obviously, and sales have not fluctuated yet. However, Chery divided its products into 4 series now, and will reduce almost 20 types into 11- 12 types. It is not impossible for Chery to integrate its sales networks together after model decreased and sales region style changed. At least, sales region limitation will not as strict as before. For an example, Ai Ruize 7, which is new launched, belonged to sales network 1, but Chery chooses dealers by comprehensive capability, but not distinguish them by sales network 1 or 2.