Chinese auto companies accelerate the “Belt and Road” layout for marching into European and American markets

Led by the “Belt and Road” proposal, self-independent auto brands are accelerating product layouts around “Belt and Road”, marching towards European and American markets at the same time.

FAW’s first localized model Besturn X80 was successfully launched in Moscow recently, and the first batch of 87 units would be sold by ten local dealerships afterwards. Wang Zhijian, Board Director of FAW Import and Export Company said that, Russian market is always an important strategic market for FAW. The launch of Besturn X80 shows FAW’s response on national proposal, which will greatly improve FAW’s influence in Russia.

Statistic data shows that FAW’s overseas business is across Southeast Asia, Africa, Middle East and Latin America markets, covering 48 countries and owning 49 first-class overseas dealerships, as well as 227 second-class overseas dealerships. Total exported vehicles exceed 260,000 units, with total amount exceeding RMB 5b for exported vehicles and parts.

Apart from state-owned auto groups, other private auto brands including GWM, Geely and Chery are also accelerating their steps in global layouts, exploring country and zone markets along “Belt and Road” strategy.

GWM has set sales companies in Russia, Australia and South Africa. It also established R&D centers in Europe, Japan and North America, playing important roles in launching the new WEY brand. GAC Trumpchi accomplishes the product layout in 14 countries across Middle East, Southeast Asia, Eastern Europe, Africa and America markets.

The recently released Middle-and-long-term development plan on Auto Industryalso maps out the routine line and timetable for auto industry’s future 10 years’ developments. It points out that we will launch the auto industry’s global layout and promote their internalization by the “Belt and Road” opportunity.