To break sales ceiling, Chinese automakers SAIC, Chery break into the EU & US market

On September 12, an automobile fleet consisting of 16 Chinese auto brands with Chinese national flag on them began a long trip of 15,000 kilometers crossing Eurasian from China to the Milan World Expo.

On September 16, SAIC Chase won the Ireland Post Ministry’s order for 260 vehicles for government usage, which were shipped from Wuxi China to Ireland. A little hard work in the European and American Market will amount to ten times gains in return, according to a statement of the company.

In order to break through the sales ceiling board, Chinese automakers tried to break into the forging market like European and American Market.

The reasons behind this movement are: developed countries like European and American still hold a huge potential in auto market; and the sales in there can indirectly prove the strength and high quality products of the Chinese auto brands which will help a lot in raising the enterprise image.

In the first half of 2015, Chery exported 50,130 units of passenger vehicles, accounting for 26.7 percent of total exports volume of Chinese brand passenger vehicles. Chery remains to be the number one Chinese automakers with highest export volume.

SAIC Chase planned to break into the European market through Ireland. Setting England as a new base, the company will cover most Europe market including Holland. While Chery also has set a sound competitive landscape for the foreign market.