"China's tyre & Rubber Production E-commerce Platform Development Forum" was held by <China Rubber> in Shanghai, on Spetember 11.
All the tire manufactures joining in the meeting reached common sense that online trading is a consumption trade, but there were still obtacles to solve, like benifit distribution between online and offline channels.
However, they still would like to gradually transform from a primarily business-to-business model, to finally business-to-consumer process. Using online services, it is possible to obtain a tire without having to set foot in a dealership.