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DAAP Students Shine in "Tire Design for the Future Environment" Competition

Recently, industrial design students at DAAP (the University of Cincinnati's College of Design, Architecture, Art & Planning) were asked to address the future of automobile design by focusing on an often-overlooked component: The tires. Hankook Tire America sponsored a three-month competition tasking the students with designing sustainable, efficient and performance-enhancing tires for a car of the future.

The students did not disappoint. Each of the four finalists' designs offers a completely different take on what a smarter, more sophisticated tire could do by incorporating shape-shifting techniques or mag-lev technology:  (http://www.core77.com/blog/transportation/daap_students_shine_in_tire_design_for_the_future_environment_competition_24011.asp)

The first and second designs featured in the video, Ben Zavala's "Tiltred" tilting tire design and Mark Hearn's "Motive" off-road concept, won first and second place, respectively. The names of the students behind the third and fourth designs were not released.