Analysis on China’s July SUV sales

In July, China’s passenger vehicle sales slid 5.5% to 1.565 million units compared with the same period of last year, according to data from the China Passenger Car Association. After compiling the data, Gasgoo found that the SUV market saw an 8.3% decline on an annual basis to 640,500 units.

Among the six brand origins, German and South Korean brands showed double-digit year-on-year growth by July sales in China. Sales growth of new models such as the VW T-Roc and the BMW X3 made a great contribution to the sales increase of all German brands.

Sales of Japanese brands reported relatively larger decrease in July while Dongfeng Honda’s July sales tumbled 37.6% compared with the same period last year.

Affected by the sales fall of Changan Ford and GAC FCA, American brands’ July sales decreased by 17.6% year on year. Due to the quality issues and continual complaints, GAC FCA has been undergoing sales decline. Besides, the automaker is also under great pressure to meet the requirements of dual credit policy.

Half of the top 10 automakers saw SUV sales decline in July. Driven by the strong sales of new energy vehicles, the SUV sales of Chery Auto jumped 52.6% to 22,040 units. The combined sales of the Tiggo3x, Tiggo5x and Tiggo8 reached 11,306 units, accounting for more than half of the automaker’s SUV sales.

It seems that the cooperation with BMW doesn’t bring any positive effect on GWM’s July sales. Last month, its SUV sales plummeted 26% on an annual basis. Apart from the Haval H6’s 26,042 sales volume, the VV5 posted the highest sales volume among the other SUV models under GWM, but only 3,508 VV5s were sold last month .

Even though the Haval H6 claimed the sales championship in SUV segment, its July sales fell 30.2% year on year. Last month, the Tiguan was the most popular SUV models among JV brands and its ranking climbed up to the second place. July was the first time this year for the Geely Boyue’s sales to be less than 20,000 units.