China SUV market sees sales increase of 6.8% to 768,100 units in May

In May, China SUV market experienced YoY sales increase of 6.8% to 768,100 units. During the first five months, the cumulative SUV sales reached 4,250,200 units with a YoY growth of 11.8%.

Thanks to high cost-efficiency, China's self-owned SUV models have taken up large market shares in the SUV market. However, as more and more stylish SUV products were introduced into the Chinese market, and prices of JV SUVs were reduced, self-owned SUVs such as the Haval H6, the Baojun 510, the Trumpchi GS4 and the Roewe RX5 suffered YoY sales slide to different degrees.

Although the Haval H6 was the best-seller in May, it saw continued sales skid for four consecutive months. The sales skid was mainly caused by the competition from its rivals as well as the Haval H4. Due to the shaft malfunctioning last year, the Trumpchi GS4, which were once the second best-selling SUV model in the Chinese market, underwent sales slide from then on. The facelift of the Trumpchi GS4, which will hit the market on June 16, is expected to drive sales momentum in the future.

In SUV segment, the outstanding German-branded SUV models are relatively rare. Volkswagen introduced a relatively small quantity of SUV models into the Chinese market. With the market competition growing increasingly intense, the Volkswagen Tiguan suffered YoY sales decrease of 15.9% to 26,385 units in May. To hit the market in July, the Volkswagen T-ROC is probably another extremely popular model of Volkswagen. In the near future, Volkswagen will introduce more models at a quicker pace.