Chinese own brands’ performance in November 2014

According to statistics collected by Gasgoo.com (Chinese), domestic own brand manufacturer’s share of the Chinese passenger automobile market increased again in November. Domestic brand passenger automobile sales in November totaled 642,900 vehicles, representing year-on-year growth of 13.8 percent, 8.2 percent above the market average. Own brands dominate a 37.8 percent stake in the domestic passenger automobile market, up 1.8 percent from a year ago.

SUVs and minivans remain the primary drivers for own brand sales. Own brand SUV sales grew around 80 percent, while those of minivans grew nearly 50 percent; own brand sales in the two segments totaled 210,400 units and 180,200 units, respectively. Own brand sedans still lag behind their competitors, with domestic own brand sales falling 22.9 percent.

Most own brand manufacturers managed to post positive year-on-year sales growth rates for the month. SAIC-GM-Wuling, which primarily sells own brand automobiles, led the sales charts, followed by Changan, Great Wall, BYD, Geely, Chery, BAIC, JAC, Dongfeng Liuzhou and FAW Car (not including Mazda sales).

SAIC-GM-Wuling, which mainly sells own brand vehicles, managed to post sales growth of 46.5 percent in November. November marked the first month where the JV sold over 100,000 vehicles. Among its models, the Wuling Hongguang performed exceptionally strongly, with its sales hitting 69,800 units. Meanwhile, monthly sales of the Baojun 730 broke the 30,000 sales mark.

Second place ranker Changan Automobile also reported very strong sales growth of 37.7 percent. That said, its sales were quite far behind SAIC-GM-Wuling. Great Wall also performed well due to the popularity of the Haval H1, H2 and H6 models. Changan’s and Great Wall’s sales for November were 66,200 units and 65,800 units, respectively.

However, the traditional powerhouses of BYD, Geely and Chery suffered negative sales growth in November. Particularly, Geely’s sales fell over 20 percent from last year, the worst sales growth among the top ten own brands.

SAIC-GM-Wuling, which mainly sells own brand vehicles, managed to post sales growth of 46.5 percent in November. November marked the first month where the JV sold over 100,000 vehicles. Among its models, the Wuling Hongguang performed exceptionally strongly, with its sales hitting 69,800 units. Meanwhile, monthly sales of the Baojun 730 broke the 30,000 sales mark.

Second place ranker Changan Automobile also reported very strong sales growth of 37.7 percent. That said, its sales were quite far behind SAIC-GM-Wuling. Great Wall also performed well due to the popularity of the Haval H1, H2 and H6 models. Changan’s and Great Wall’s sales for November were 66,200 units and 65,800 units, respectively.

However, the traditional powerhouses of BYD, Geely and Chery suffered negative sales growth in November. Particularly, Geely’s sales fell over 20 percent from last year, the worst sales growth among the top ten own brands.